KIANEWS 
HMD Global today unveiled its latest smartphone, the HMD Fusion, an affordable device whose idea is to change functions and style with a shell. This is how the HMD Fusion will initially be distributed, but additional devices will be available later this year.
HMD Global launches HMD Barça 3210 and HMD Barça Fusion
24. 04. 2025 Thursday / By: Robert Denes / Reviews / Exact time: BST / Print this page
T oday, HMD Global and FC Barcelona have already unveiled the HMD Barça 3210 and HMD Barça Fusion phones, which they jointly launched at MWC a few weeks ago. Both models are available for purchase from HMD's online store, but the company says speed is an advantage as availability is limited.
The HMD Barça 3210 is a tribute to simplicity, durability and fan loyalty, according to HMD. The basic phone in question does not include any social media apps, so "doomscrolling" will not spoil the moment when the winning goal is scored at Camp Nou.
Barça fans, the wait is officially over... Human Mobile Devices (HMD) has teamed up with FC Barcelona to launch two new phones that combine footballing heritage with modern functionality: the HMD Barça 3210 and the HMD Barça Fusion. Both are available to buy now - but be quick, stocks are limited in most markets.
Commenting on the launch of the two HMD X FC Barcelona devices, Head of Marketing and Partnerships at HMD, Mika Sarimo, said: “These two phones were built with FC Barcelona football fans firmly in mind. They’re for them. And they’re really all about putting screen time second and living in the moment first. The HMD Barça 3210 dovetails with the spirit of the club perfectly. It’s sleek, stylish, uncomplicated and tough as anything. The HMD Barça Fusion is nothing short of a work of art. It’s a true collector’s item and one for the real Culers out there’.
The HMD Barça 3210 is effortlessly stylish, durable, beautifully simplistic AND free of social media apps - so you can focus on what matters; like watching the game. Additionally, the HMD Barça Fusion is a stunning collector's edition smartphone engraved with the signatures of 11 first-team players from the current men's team - a team that is well on its way to making history with its outstanding performance this season. It's the perfect phone for serious fans, combining top-flight performance with club pride.
When you’re at the stadium (hopefully watching the players create magic), nothing can distract you from the action. That includes your phone – so enter the HMD Barça 3210. This is a fresh take on the legendary, nostalgia-filled device, now focused purely on football, and with no social media apps, you’ll never get lost in a fatal scroll as your team’s star striker scores the goal of the season.
The HMD Barça 3210 was even put to the test by members of the indestructible FCB women’s team, who played the device in a spirited table football challenge – a custom-built HMD Barça 3210 table built specifically for the occasion. The moment was captured in a series of exclusive images and video content, highlighting both the team’s competitive spirit and the flexibility of the phone itself.
Marc Bruix, Partnerships Director at FC Barcelona, added: “We are very happy to see how a partnership agreement of the Club becomes something tangible with the launch of two Barça mobile phones by HMD, a company that is committed to the responsible use of screens and that puts technology at the service of people. These products strengthen our partnership with HMD while offering our followers a new way to interact with Barça.”
The HMD Barça Fusion is a collector's edition smartphone that lets you watch matches in crystal clear quality, lets you connect with other fans, and lets you support Barça from anywhere in the world. And in serious style, too. The "Outfit" is engraved with the signatures of 11 Barça players. So while they shine brightly on the pitch, your phone also glows - in the dark - when exposed to UV light.
What's more, if you ever need a little rest, you can switch to HMD's groundbreaking detox mode and turn off notifications. AND because it's the Fusion - with its six-pronged technology - you can pop on another Smart Outfit and transform your device in an instant.
Both devices are available now on HMD's website. The HMD Barça Fusion is priced at EUR 349.99 (GBP 298, USD 396, INR 33844) and the HMD Barça is priced at EUR 3210 for EUR 99 (GBP 84, USD 112, INR 9603).
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