KIANEWS 
HMD Global today unveiled its latest smartphone, the HMD Fusion, an affordable device whose idea is to change functions and style with a shell. This is how the HMD Fusion will initially be distributed, but additional devices will be available later this year.
HMD Global and FC Barcelona unveil HMD Barça 3210 and HMD Barça Fusion
02. 03. 2025 Sunday / By: Robert Denes / Reviews / Exact time: BST / Print this page
HMD Global and FC Barcelona are teaming up to deliver big with two new device launches; the HMD Barça 3210 – a phone built for game time, without interruptions. And the HMD Barça Fusion, a Collector’s Edition that comes with a Fusion smartphone case designed for fans and engraved by the players. The stylish duo of daily drivers can both switch off and enjoy the beautiful game – the HMD 3210 has no social media apps, while the HMD Barça Fusion comes in a raw industrial-looking smartphone with a unique detox mode.
"You can't play football with a phone in your hand, these devices make screen time a second priority and live in the moment. Whether on or off the pitch, to keep players and fans from being distracted during the match, phones help you stay on top of your game. And the HMD Barça Fusion allows every fan to have their football hero's signature in their pocket every day."
- Lars Silberbauer, Marketing Director, Human Mobile Devices
"We are delighted to see the club's partnership agreement become tangible with the launch of two Barça mobile phones from HMD, a company committed to the responsible use of screens and putting technology at the service of people. These products strengthen our partnership with HMD while offering our followers a new way to interact with Barça."
— Sergi Ricart, FC Barcelona’s Chief Marketing and Revenue Officer comments
Get rid of today’s notifications of social media likes, shares and comments and focus on watching the game. After all, when it matters – call or text. Features of the reimagined legendary phone include hidden messages from Lewandowski, Gavi, Eric, Fermín and Iñigo, enough battery to talk through six and a half football matches in a row5, and its IP54 splash protection means it’s the perfect match day companion. Fans can now show their support for the club not only with their match day jerseys and scarves, but also with this feature, available in the club’s iconic colours, Blau and Grana. Boasting a sleek silver Barça crest on the back, the phone reflects FC Barcelona's iconic Tiki-Taka style - simple, effective and effortlessly sleek.
The HMD Barça 3210 comes with 12 unique FC Barcelona wallpapers (think 11 players and a sub), and the user interface is also distinctly FC Barcelona-themed. This being the 3210, there's obviously Snake - only in this version you'll have to devour big trophies on the FC Barcelona pitch while avoiding those pesky red and yellow cards. For added delight for Barça fans, there are a few built-in player "Easter eggs" including special voice greetings from a number of first-team superstars including Lewy, Gavi, Eric, Fermín and Iñigo.
The HMD Barça 3210 is specced with a 2MP camera with flash, a powerful flashlight (useful if the floodlights ever fail), 4G capability for crystal clear phone calls, and a long-lasting 1450mAh¹ battery that won’t die if you’re late celebrating the team’s latest victory.
Building on the sell-out success of the 3210, which was relaunched for its 25th anniversary, the nostalgic trend is set to continue in 2025 as consumers increasingly gravitate towards retro products. While the full feature phone market is in decline, HMD has defied the trend, gaining market share for two consecutive years, and once again achieving double-digit growth in 2024 with a 10% increase in feature phone sales. As more and more people turn to the "dumb", HMD is leading the movement to cut out the digital noise and escape from the digital noise, even if only for a while.
From the retro classic 3210 to the new HMD Barça Fusion smartphone. The HMD Fusion Smart Outfit is a stunning collector's item that comes with the HMD Fusion. The outfit is engraved with the signatures of 11 FC Barça players: Marc-André ter Stegen, Robert Lewandowski, Jules Koundé, Raphinha, Dani Olmo, Pedri, Gavi, Fermín Lopez, Pau Cubarsí, Marc Casadó and Lamine Yamal.
The signatures glow in the dark when exposed to UV light. Moreover, the device itself comes pre-loaded with a special Barça visual, themed sounds, greetings from the best players and alert sounds from players such as Lewandowski, De Jong, Eric García, Fermín, Gavi and Iñígo Martínez saying "Hola Culers" and of course the ready-made The FC Barcelona app is also included.
The customizable smartphone with a rugged case features a two-way connector that allows you to add different smart Fusion outfits that change the look and functionality of the device. For example, users can add the Flashy Outfit, which provides a ring light for taking the best selfies, the Gaming Outfit, which transforms the phone into a console with joysticks, or the Rugged Outfit for additional protection.
FC Barcelona has turned football into a culture, so its partnership with HMD – the official mobile partner – was a natural fit. HMD champions live in the moment, rather than being consumed by screens, perfectly matching the Barça philosophy.
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