KIANEWS 
HMD Global today unveiled its latest smartphone, the HMD Fusion, an affordable device whose idea is to change functions and style with a shell. This is how the HMD Fusion will initially be distributed, but additional devices will be available later this year.
Back to Simplicity - HMD 2660 Flip - An Iconic Flip Reimagined
02. 03. 2025 Sunday / By: Robert Denes / Reviews / Exact time: BST / Print this page
R eady to reclaim your time and rediscover the joys of true connection? In an age where distractions are at your fingertips, Human Mobile Devices (HMD) introduces the HMD 2660 Flip, a stylishly reimagined classic designed to reinvent distraction-free communication. Forget endless notifications, doomsday scrolling, and the constant hustle and bustle of modern life – this is the device for anyone looking to escape chatter or embrace simplicity.
Built for 2025, the HMD 2660 Flip is the perfect tool for digital detox – losing the touchscreen without losing the touch. Whether you're looking for a weekend getaway or tired of the pressure to always be online, this stylish flip phone gives you the opportunity to open up to freedom and close off distractions.
It's also a perfect affordable device for older users, as simplicity, ease of use and reliability are prioritized with large buttons, a large display, loud and clear sound, long battery life and a simple flip to answer calls for any user who has difficulty navigating touchscreens. In addition, the device has a dedicated emergency button that allows you to enter an In Case of Emergency (ICE) contact - to activate this feature, simply press and hold the SOS call button for a few seconds.
"The 2660 Flip is not just a phone; it's a lifestyle upgrade. It's about closing the lid on endless notifications, freeing your mind, and enjoying the satisfying moment of a call well spent for all ages. This device brings back what we all need: the beauty and simplicity of uninterrupted moments."
says Lars Silberbauer, Chief Marketing Officer at HMD.
Key Features:
Sleek and Durable Design:2660 Flip boasts a glossy, mirrored, all-glass front plate, adding a modern twist to the classic flip phone design. With IP54 splash protection and scratch-resistant glass, this device is built to last and perfect for those on the go touch ups
Crystal Clear Calls:2660 Flip ensures excellent audio quality every time, making your calls crisp and clear for a hassle-free conversation experience
Easy-to-Use:Featuring a 2.8’’ QVGA display, a large screen, and big buttons, the 2660 is perfect for users who want a simple and straightforward phone without the overwhelming complexity of modern smartphones
Impressive Battery Life:Equipped with a 1450mAh¹ removable battery, 2660 can easily handle the demands of everyday use, keeping you connected when it matters most
Take a moment to simplify and put real connections before digital distractions. Whether you’re looking for a weekend away from your smartphone or want to enjoy clearer, more meaningful calls, the HMD 2660 offers a simple, stylish solution for today’s busy world. Reconnect to what matters, without the noise.
The 2660 Flip is available now in Cosy Black and Twilight Violet from www.hmd.com, with Raspberry Red coming soon.
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