NOKIANEWS - News of the Nokia

Nokia restarts - New strategy and new brand

27. 02. 2023 Monday / By: Robert Denes / Industrial / Exact time: BST / Print this page

C ompanies in all sectors are seeking digitization to sustainably improve efficiency, flexibility and productivity. And networks play a central role in this transformation. Based on this consideration, Nokia presented an update of its corporate and technology strategy and launched a new brand.

CEO Nokia Pekka Lundmark: "Let's use digital to renew TLCs and prepare them for the next challenges"

"We see the potential of digital to transform business life, industry and society, to achieve significant benefits in terms of productivity, sustainability and accessibility," explained Pekka Lundmark, Nokia's President and CEO, at the Mobile World Congress event. there is an increasing demand for our market-leading technology among customers and partners in all industries. We see a future where networks go beyond connecting people and things."

They are adaptable, self-contained and fully usable. These are networks that sense, think and act and maximize the possibilities of digitization. We share our updated business and technology strategy to unlock the exponential potential of networks and pioneer a future where networks meet the cloud. To signal this ambition, we are rebranding to reflect who we are today: a leader in B2B technology innovation. This is Nokia, but not the way the world saw us before."

The blueprint details how networks must evolve to meet the needs of the metaverse era.

As the world becomes increasingly connected, the network becomes the underlying fabric of all things digital, where network performance and usability are given equal weight and importance. The quality of traditional networks must be integrated with the flexibility and scalability of the cloud.

These networks that sense, think and act have the potential to bring the transformative power of networking to every industry.

"Nokia is well positioned to lead this transformation thanks to its broad portfolio of best-in-breed products and the disruptive research capabilities of industry-leading Nokia Bell Labs," the CEO said.

In line with its updated business strategy, Nokia is rebranding to reflect who it is today – a B2B technology innovation leader who recognizes the potential of digital across all industries. The new brand name reinforces Nokia's network expertise, technology leadership, pioneering innovation and collaborative partnerships.”

The new company logo is the emblem of the energetic, dynamic and modern Nokia, presenting its values and purpose. It's designed as a symbol of collaboration, which Nokia says is essential to unlocking the exponential potential of networks: reaping the benefits of sustainability, productivity and accessibility.

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