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Nokia phones dominate the global phone market

23. 11. 2023 Thursday / By: Robert Denes / Business / Exact time: BST / Print this page

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A ccording to the latest IDC report, HMD Global took the top spot in shipments of Nokia phones in the third quarter of 2023. With this, HMD currently owns 30.7 percent of the global phone market, which represents a volume increase of 22.4 percent compared to the previous quarter.

HMD Global, known for the distribution of Nokia phones and devices, has taken the top spot in the feature phone market, leading in terms of market share by value and second in the latest Q23 report from IDC. IDC reports that HMD Global has a market share of 30.7% by value, a significant increase from Q2 FY23. In terms of volume, the brand has a market share of 22.4%, which shows significant growth.

The most important factors contributing to the success of HMD are:

HMD innovatively integrated UPI (Unified Payments Interface) into Nokia phones, improving their functionality and enabling secure digital transactions.

Successful updates of hero models featuring new designs, vibrant colors and increased battery capacity, aligned with consumer preferences for an expanded and reliable user experience.

Notable models include Nokia 105 2022, Nokia 110, Nokia 110 4G, Nokia 225 4G, Nokia Xpress Music, Nokia 5710 Xpress Audio with TWS and Nokia 2660 Flip.

HMD prioritizes user-centric design and features that provide access and enjoyment to a diverse user base, contributing to the brand's market dominance.

HMD's extensive offline and online presence in stores played a crucial role in ensuring wide availability and visibility of the phones. This comprehensive approach strengthened HMD's market presence and increased consumer access to Nokia phones.

About the announcement, HMD Global said: HMD remains committed to providing high-quality, reliable and innovative mobile solutions to meet the changing needs of consumers. We are happy to build on our achievements and maintain our leading role in the telephone market.

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