Nokia is fully penetrating the e-commerce market in Thailand

09. 12. 2021 Thursday / By: Robert Denes / Reviews / Exact time: BST / Print this page

N okia is fully penetrating the e-commerce market in Thailand to increase sales channels, expand its customer base and build a brand in the Thai market.

Nokia operates an e-commerce marketplace at E. Margate Place, in which Lazada, Shopee and JD Central play a leading role in the ongoing year of continuous compression, which has already resulted in 100% revenue growth following Nokia's sales.

After the market Online provides serious continuous 8 months of access to the consumer in Thailand more than 4 million people across the country live. This is one of the key strategies to increase the diversity of sales channels. respond to current consumer behavior and reach a new customer base Together with the creation of the Nokia brand, it will once again become popular in the Thai market.

Paradorn Rambutr, head of business development at HMD Global Company Limited (HMD), said: Online channels are now an important channel for reaching consumers. and in line with the behavior of ‘Digital Life’, which is constantly rising in Thailand An important channel for delivering products to consumers easily and quickly. especially through the e-marketplace channel It is like a shopping mall, a large consumer access anywhere, anytime 24 hours the report “DIGITAL 2021” indicates that there are Internet users, 48.59 million people, or percent 69 .5 of the total population of the country by their age. 16-64 years old, can use the Internet 8 hours a day The 44 minutes is the ninth in the world, and the percentage of Internet users 83.6 online shopping, the world ranked third among the 10 available applications in Thailand's most active year in 2020 on Facebook, Line , Messenger ,. Lazada, Shopee, Instagram, K Plus, Twitter, SCB Easy and My AIS have shown that they are second only to social apps. The online shopping app is a popular app used by Thai people.

However, online marketing, especially by adding sales channels through e-marketplaces. and extends the target group to the new generation and the creation of the Nokia brand to become popular again in the Thai market In addition to selling products through normal sales channels, whether it is a mobile phone business through modern sales channels and a handshake with exclusive partners This is another strategy Nokia is focusing. In the past, since May, Nokia has continued to sell products in leading e-marketplaces such as Lazada, Shopee and JD Central, and has opened the Nokia Official Store at LazMall and the Nokia Official Shop at Shopee Mall. . Continuous promotion program to create a total of 8A consumers can access the current month, as well as three more platforms than the four hundred people.

"In the Thai market Online sales channels are important channels for marketing strategy and branding. We appreciate Considering the steady growth of the Thai online market and the outbreak of the Covid-19 virus, consumers have to make transactions, including online purchases. Monthly shopping The latest campaign is 12.12 years up to 2564 50% of giveaway fees are worth 900 baht, which is high in the high season. to buy as a New Year’s gift for family members.”



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