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Nokia is changing its logo after 60 years

26. 02. 2023 Sunday / By: Robert Denes / Generic / Exact time: BST / Print this page

A fter many changes of directors and after nearly 60 years of its blue blue logo, Finland-based Nokia is changing its logo, signaling the telecommunications equipment manufacturer's aggressive growth intentions. CEO Pekka Lundmark announced the logo change on Sunday.

The company's new logo consists of five different shapes, from which the word Nokia can be read instead of the previously used blue logo, which we can see over the years.

In an interview with the Reuters news agency, Pekka Lundmark said that the brand has been associated with smartphones until now, but now it is the enterprise technology company Nokia. The CEO spoke about this before the annual Mobile World Congress (MWC), which starts on Monday in Barcelona.

In 2020, Lundmark took over the management of the Finnish company struggling with economic difficulties, and then outlined a three-step strategy to settle the company's affairs. Nokia still has in mind the expansion of its service business, its main focus in the future will be the sale of telecommunications equipment to other businesses. In any case, it's worth thinking about this robot frog logo, is it once Nokia's environmental awareness and robotics? Is Nokia already developing robots? what will we see, what else will Nokia surprise us at the upcoming MWC event?

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