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James Robinson is HMD Global's new head of Northern and Western Europe

12. 09. 2022 Monday / By: Robert Denes / Generic / Exact time: BST / Print this page

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HMD Global has a new CEO for Northern and Western Europe in the person of James Robinson, who is Australian by origin.

He also worked as a country manager in ANZ (Australia and New Zealand) and PI (Pacific Islands). Under his leadership, Nokia mobile became a top 5 smartphone player and the number 1 mobile phone brand in Australia.

The Western European market can benefit greatly from Robinson's extensive resume. A few years ago, Nokia Mobile began the process of returning to its roots, once again focusing on the Western European market. Robinson will have a tough time getting long-time Nokia fans in Europe back to using Nokia smartphones again.

HMD Global has done an excellent job of reviving the Nokia brand, with a wide variety of phones that offer excellent value for money, very regular OS and security updates, an essentially pure Android experience, and much more, bringing Nokia back to life. into the public consciousness.

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