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Indian smartphone market hits five-year high in festive Q3 2025

14. 11. 2025 Friday / By: Robert Denes / Business / Exact time: BST / Print this page

A recent report by International Data Corporation (IDC) said that the Indian smartphone market hit a five-year high in festive Q3 2025, with a year-on-year growth of 4.3%. It said that this growth was driven by strong demand for premium smartphones, supported by both new launches and previous-generation models.

Among the top 10 brands, Apple recorded its highest-ever quarterly shipments in India, reaching 5 million units, securing the fourth position in the market for the first time. The brand registered a year-on-year growth of 25.6%. Vivo retained the top spot, Oppo was in second place, while Motorola registered the highest year-on-year growth of 52.4%.

The report revealed that the entry-level segment grew by 35.3% year-on-year. Xiaomi, Realme and Vivo led the category, together accounting for over 50% of shipments. The mass budget segment declined by 8% year-on-year, with brands like Oppo, Vivo and Realme dominating the segment.

The entry-level premium segment saw a 4.9% year-on-year decline in shipments; brands like Vivo, Oppo, Samsung and Motorola led the category. The mid-premium segment grew by 10.7% year-on-year. Samsung, Oppo and OnePlus dominated this segment. The premium segment saw robust growth of 43.3% year-on-year, while the super-premium segment saw the highest growth of 52.9% year-on-year.

Apart from this, Qualcomm-based smartphone shipments grew by 17.9% year-on-year, driven by Xiaomi/POCO/Nothing devices. The offline channel continued to grow this quarter, with shipments growing by 21.8% year-on-year, while the share of online channels declined to 43.6%.

"Aggressive holiday promotions and flexible financing options resulted in strong shipment volumes in Q3 2025. However, consumer demand remained concentrated in the premium segment, putting pressure on the mass market and resulting in significant inventory accumulation in Q4 2025," said Upasana Joshi, Device Research Leader, Asia Pacific, IDC. "This surplus was further exacerbated by rising component costs – particularly memory – and exchange rate fluctuations, which prompted brands to raise prices after Diwali. As a result, IDC predicts shipments will decline year-on-year by Q4 2025, leading to an overall annual contraction, with total smartphone shipments expected to fall below 150 million units for the year."


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