KIANEWS 
CES or the International Consumer Electronics Show is the premium event of the technology sector. It will take place between January 9 and 12, 2024 at the usual location, the Las Vegas Convention Center, where HMD Global, or HMD America, will now also be present. This year, the Finnish company that operates Nokia-branded devices rented a booth in Murano 3201A, which is the location of the meeting. Last year, HMD struck a similar deal and unveiled several US-based devices.
HMD will unveil its first smartphones at MWC 2024
25. 02. 2024 Sunday / By: Robert Denes / Reviews / Exact time: BST / Print this page
N okia phone makers have been creating new original HMD devices since 2016, continue to sell Nokia phones, and work with exciting partners you're sure to recognize as part of a multi-brand vision.
February 25, Barcelona: HMD today revealed what life will look like as human mobile devices. As part of its evolution, HMD creates phones that are affordable, beautiful, desirable and repairable. Or to put it simply, they help you get what you need without breaking the bank. That means creating tools that help you tackle human technology challenges like e-waste and digital fatigue and make your life a little better."During our seven-year journey, cooperation and support have allowed us to achieve a lot. And we have much more planned as we introduce the new HMD to the world. We want to be a catalyst for positive and profitable change by implementing a multi-brand strategy: developing new original HMD devices, creating Nokia phones and working with well-known global partners.” Jean-Francois Baril, co-founder and CEO of HMD
Conversion to profit
The challenging economic conditions marked the first time that the mobile market had declined for two consecutive years, yet HMD reversed the trend thanks to its major transformation project, which enabled a significant improvement in operating profitability in 2023 1. This success is due to fresh, energetic leadership, a sharp focus on strategy, agility and keeping costs low.
Fix your home improvement tools this summer
E-waste is one of the most important issues for technology manufacturers and technology users today. HMD makes phones that not only turn heads, but also strive to be kinder to the planet and your bank balance. We make award-winning repairable devices (we didn't say it, TIME Magazine did 2 ) and longer-lasting phones. HMD pushes the boundaries to make the repairability experience accessible to everyone.
Did you know that an average of 66% of people in the UK currently live with a broken screen? 3 In Europe and ANZ, repairable devices accounted for 1:4 of HMD smartphone sales in 2023 4 . This year we expect this to increase to 3:4 in Europe and ANZ, and we expect half of all smartphones sold globally to be repairable.
This summer, HMD repairability takes it to the next level, significantly reducing the number of steps required to repair a screen. Say goodbye to falling apart with a broken screen and dive into the 'FIY' (Fix it Yourself) movement.
"One year ago, we introduced our first repairable phone to great acclaim. After 12 months, we are determined to continue pushing the boundaries to rethink repairability. With more and more people looking for easy-to-repair devices to help them last longer – and save them from problems or delays when a repair is needed – we're excited to make that process as easy as possible starting this summer. James Robinson, HMD Europe, Americas and Corporate Vice President
Deliberately leaving a lot to the imagination
HMD is about human innovation. This means making digital tools, which are usually expensive, globally available and affordable. Whether it's introducing new payment options for phones or microfinance options for smartphones, HMD already has a tradition of purposeful human innovation.
This summer, we are launching a smartphone that will be a platform for innovation and make technology more accessible to more communities around the world.
Today, we're releasing the first version of the developer and enterprise toolkit, which includes design files and software integration information, and is now available on our website . We embrace open innovation so that people and businesses can extend their phones to meet their needs.
We want to protect the creativity of many people – leaps and bounds beyond what we can achieve alone. The potential is endless.
These could be as simple as a fashionable garment, a garment with an extended battery life, a payment terminal, barcode scanner, or even a portable connected medical device, it really is a blank canvas for creativity.
Multiple brands for things you expect and things you don't As Human Mobile Devices, HMD's goal is to redefine screen time, promote fixability and create meaningful partnerships as part of a multi-brand vision. You'll continue to see Nokia phones, and this summer we're bringing back an iconic phone. This year, a stellar line-up of exciting new brands you will see it too.
“Our commitment to human-centered innovation has fueled our expansion, opening up new horizons for us and our colleagues, and has been the driving force behind our adoption of our multi-brand strategy. We are proud to work with remarkable partners and are excited to expand our collaborative efforts with dynamic new partners like Mattel. Barbie and HMD are on a mission to shake things up with a new flip phone coming this summer.” Lars Silberbauer, HMD CMO
Hi Barbie!
As we embark on new partnerships, HMD will be guided by its core values and seek collaborations that align with its mission. On that note, drum roll please , we're excited to announce a groundbreaking partnership with Mattel and Barbie, highlighting our shared commitment to shake things up, strengthen relationships, and provide some silence amid digital noise and disruption.
The Barbie Flip Phone will arrive in the summer of 2024. Promising style, nostalgia and a much-needed digital detox from smartphone culture, this retro feature phone will be this summer's hottest accessory.
Via LinkRuth Henriquez, Mattel EMEA head of consumer products, publishing and LBE, said: “Design and innovation are at the heart of Mattel, and this latest collaboration is another step in that direction. The launch of Barbie x HMD promises to be an exciting moment for Barbie fans of all ages. We're excited to flip the switch and introduce it to the world at Mobile World Congress.”