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HMD continues partnership with Rajasthan Royals as co-sponsor - Third innings of a winning alliance

23. 03. 2026 Monday / By: Robert Denes / Reviews / Exact time: BST / Print this page

New Delhi, March 23, 2026 - HMD today announced a continued and enhanced partnership with Rajasthan Royals, moving from official smartphone partner to co-sponsor. This marks the third consecutive year of fruitful collaboration, combining HMD’s innovative spirit with Rajasthan Royals’ dynamic cricketing heritage to connect with fans worldwide.

The sponsorship will see HMD’s branding on the back of the helmets, providing unprecedented visibility to an international audience passionate about cricket. Rajasthan Royals’ global fan base, spanning India and beyond, will amplify HMD’s presence, attracting cricket fans who value reliable technology in their everyday lives.

"Commenting on the partnership, Ravi Kunwar, Vice President and General Manager, HMD India and APAC, said, “Continuing our association with Rajasthan Royals in our third innings is like coming home to the field. It’s about putting HMD in the sights of every fan. This is not just about branding; it’s about sharing the Royals’ toughness and connecting with cricket fans who expect their gear to last as long as the excitement of the game. This partnership coincides perfectly with our upcoming smartphone launch, which is already creating a noticeable buzz for the masses in the target markets. Fans are excited about HMD’s robust, reliable technology that aligns with the Royals’ unwavering spirit and bridges the gap with advanced innovation in cricket fever, just in time for the grand unveiling."

The current cricket league is the most watched cricket league in the world, attracting legendary players from all over the world to compete in high-stakes battles. HMD’s continued partnership with Rajasthan Royals demonstrates our strong commitment to the Indian market. It is built on shared strengths of performance, putting the audience first, a touch of nostalgia in every move, and just as HMD packs high-end specs into our phones, the Royals are backed by the best cricketing talent.

"Commenting on the partnership, Alok Chitre, Chief Operating Officer, Rajasthan Royals said, "Partnering with HMD is a perfect fit for our high-energy ethos. It places their brand where the action heats up, for every bold shot. This is not just a deal; Shared Fire will heighten the excitement in and out of the stadiums, engaging cricket fans who are embracing the raw edge of technology and on the pitch. This third-year partnership opens doors to our global fan base and ignites excitement that reaches far beyond the stadiums."

This alliance not only strengthens HMD's stake in India's cricket fever, but also bridges technology and sports on the global stage, empowering fans around the world with tools that are attuned to the relentless pace and passion of the game.


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