HMD Global is reviving the trend of typical 90s phones in Thailand

22. 08. 2022 Monday / By: Robert Denes / Reviews / Exact time: BST / Print this page

HMD Thailand launches classic Nokia 3 feature phone with retro 90's trend, starting with Nokia 8210 4G, which evolves from the legendary 90's mobile phone, keeping the classic snake game that is not to be missed by big fans.

Elevating all 3 models to capture the corporate market, which is looking for a special phone instead of a home phone working age group And consumers who like the classics of the 90s have found that mobile phone users have prioritized 60% battery life, And 30% durability opened up the market for full-featured phones. Demand for 157 million units is expected over the next three years.

As in the Thai market for the past year, feature phones are the models that have been in demand. It is also in the process of moving from 2G to 4G and plans to expand to more than 4,000 stores in Thailand this year. it can reach more consumers Its goal is to increase the mobile phone group by 40% in the country. HMD Thailand launches 3 classic feature phones, reawakening the retro trend of the 90s, starting with the Nokia 8210 4G, a phone upgraded from the legendary mobile phone of the 90s, keeping the classic snake game that big fans can't leave behind Who.

Nokia 5710 XpressAudio with TWS headphones next to the device Add a function to the back panel that slides up and down for easy access. And finishing with the Nokia 2660 Flip, a retro-fashion flip phone. It has a large, easy-to-type touch keyboard and M4/T4 HAC hearing aid support function for the elderly group. A model aimed at the corporate business group looking for a specialty phone instead of a home phone. working age group And consumers who liked the classics of the 90s found that feature phone users prioritized 60% battery life and 30% long-term reliability revealed the full feature phone market.

Mr. Paradorn Rambutr, Business Development Manager of HMD Global (HMD) revealed: "The global phone market remains in demand. Since the 90s, the phone market has grown exponentially. More than 100 million units are sold worldwide annually. Now, more than three decades later, feature phones are still in demand throughout the era. Demand for up to 157 million units is expected in the next three years, while the Nokia brand is one of the leading brands in all continents of the world, including the Thai market, which it still holds the number one market share in more than half of the market."

In accordance with market needs, HMD brought the simplicity of mobile phones from the '90s into the present with timeless strengths. Along with upgrading more modern features Add more features to meet the needs of users. but it is also characterized by a unique design. Both durability and battery charging last a long time. with the quality of production made from materials known for their durability Confident long-term use plus premium assembly work Meets the needs of modern phone consumers According to a survey of mobile phone users, 60% of consumers value the long battery life and 30% value the reliability of the brand and focuses on the durability of the phone.

"Even after more than 30 years, with the charm and power of a unique functional mobile phone. and classic use Especially the Nokia brand that preserves outstanding materials, durability, long-lasting use. As a result, the global phone market and the Thai market remain in constant demand among consumers. Therefore, in order to meet market demand and increase access to quality phones, HMD aims to increase quality phones by 40% in the country, ready to penetrate the market and expand more than 4,000 stores in Thailand this year. Paradorn said.

The world remains in constant demand. Demand for up to 157 million units is expected over the next three years, and the Thai market has been in demand for feature phones for the past year. and the transition from the 2G network to the 4G network is also necessary, with the expansion of more than 4,000 stores planned. can reach more consumers throughout Thailand this year Aims to grow the mobile phone group by 40% in the country.

Mr. Parinya Phongsin, Product Manager, HMD Global: “Over the past year, many old Nokia phones, legendary games have been picked up to refresh with feature updates. and they keep offering new features to meet the needs of consumers, such as the successful Nokia 3310 Nokia 2720 and Nokia 8110 received a good response in the global market. The latest phones, all 3 models are ready to be imported and distributed to revive the 90s trend in the Thai market. In the second half of the year, HMD plans to enter the phone market, targeting more consumer groups. Both corporate businesses are looking for feature phones to replace landlines, workers, seniors and consumers who are fascinated by the classic design of the 90s and the features of the Nokia brand of the time, starting with the first Nokia 8210. 4 G. The successor to the Nokia 8210, the legendary 1999 or 1999 handset comes with a 2.8-inch QVGA screen with an improved display bezel. It makes chatting and messaging easier. With VGA resolution camera, internal qVGA video quality, UniSoc T107 chipset and 48MB + 128MB internal memory, support MicroSD card up to 32GB, run on S30 + OS, support 4G LTE network and Bluetooth 5.0 with entertainment. With classic functions for listening to MP3 music and FM radio, which can also search for waves through the device without using headphones. And still the legendary snake game that big fans miss. Not included with the machine. the device is available in 2 colors: dark blue and red, priced at 2,290 THB (GBP 53, EUR 63 and USD 63).”

The with Nokia 5710 XpressAudio device, with TWS headphones connected to the device. Add a function to the back cover that can be slid up and down Easy to record clear sound quality Automatically charge when not in use Nokia Xpress earphone can be connected via Bluetooth 5.0 or with smartphones and other devices with 2.4 inch display (QVGA) and 0.3 MP can be used with a rear camera Video quality qVGA.

Inside, it's powered by a Unisoc T107 chipset with 128MB of internal memory that can add up to a 32GB MicroSD card, and a durable 1450mAh battery. and replaceable. In addition, the device has a 3.5 mm headphone jack, and the device is available in black and red for 2690 THB (GBP 63, EUR 74 and USD 74).

Let's continue with the Nokia 8210 4G, which is the successor of the legendary Nokia 8210, 1999 or 1999, with a 2.8-inch screen with QVGA resolution and an improved display bezel. It makes chatting and messaging easier. With VGA resolution camera, qVGA video quality, UniSoc T107 chipset and 48MB + 128MB internal memory, supports MicroSD card up to 32GB, runs on S30 + OS, supports 4G LTE network and Bluetooth 5.0.

With classic entertainment, MP3 music listening functions and FM radio that can search for waves through the device even without using headphones. And still the legendary snake game that big fans miss. Not included with the machine. the device comes with 2 colors to choose from, including navy blue and red, priced at 2,290 THB (GBP 53, EUR 63 and USD 63).

"Finish it with the Nokia 2660 Flip, the legendary retro-style flip-flop phone. Most of the specifications are taken from the 8210 4G and 5710 XpressAudio models. Main screen with 2.8-inch QVGA, 1.77-inch flip-up screen, 0.3 MP rear camera, qVGA video quality, durability, 1450 mAh battery, energy efficiency, 32 GB MicroSD support Interestingly, the unit features a large tactile keyboard, easy typing and M4/T4 HAC hearing aid functionality or hearing aid compatibility. Suitable for users, especially the elderly or people with special hearing needs. The machine is available in one color, black, priced at 2,490 THB (GBP 58, EUR 68 and USD 69),” concluded Mr. Prinya.

Nokia, the 3rd feature phone model that evokes the retro trend of the 90s, will be available in Thailand from September 1, 2022 through Nokia brand dealers nationwide and through the online channels below.


Nokia 8210 4G Shopee

Nokia 5710 XpressAudio Shopee

Nokia 2660 Flip Shopee

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