KIANEWS 
Finnish company HMD Global has launched a new HMD Fuse smartphone aimed specifically at children. According to the company, it is the world's first smartphone that prevents children from filming, broadcasting or viewing nude and sexually explicit content, even while streaming.
European smartphone market grew at the end of 2025
19. 02. 2026 Thursday / By: Robert Denes / Business / Exact time: BST / Print this page
A ccording to the latest data from Counterpoint Research, shipments grew by two percent year-on-year in the last quarter of the year. The growth was driven in particular by Apple, Samsung and Honor, which ended the year better than expected. However, new challenges are already in the background that could quickly turn the tide.
As expected, Apple rose to the top at the end of the year, increasing its shipments by seven percent compared to the previous year. Demand was particularly strong for the iPhone 17 series, which performed particularly well in Eastern Europe.
Apple also successfully increased its market share in Western Europe, where competition is traditionally fierce. However, the company's strong end to the year also undermined the position of some of its competitors. Samsung was in second place, with shipments growing by four percent year-on-year. Samsung's market share increased to 29 percent. The company recovered from a weak Q4 2024 and managed to return to growth. Samsung’s strong position in the mid-range and premium segments was clearly reflected in the figures for the rest of the year.
Xiaomi suffered a six percent decline year-on-year. The company’s 15T series failed to replicate the popularity of its predecessor, the 14T series, and Apple’s strong growth, especially in Eastern Europe, weakened Xiaomi’s market share.
Instead, Honor continued its strong form. The company’s shipments grew by as much as 18 percent year-on-year. Honor has been particularly successful in Western Europe, and the growth seen over the past 18-24 months has continued into the last quarter of the year. Motorola and Google have also increased their presence in Europe, although they have not quite caught up to the pace of the market leaders. On the other hand, Oppo and its sister brands Realme and OnePlus face a number of challenges, which continue to struggle in the European market.
Although 2025 ended on a positive note, there are already dark clouds on the horizon. Rising memory chip prices will cause a significant downturn in 2026.
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