KIANEWS 
CES or the International Consumer Electronics Show is the premium event of the technology sector. It will take place between January 9 and 12, 2024 at the usual location, the Las Vegas Convention Center, where HMD Global, or HMD America, will now also be present. This year, the Finnish company that operates Nokia-branded devices rented a booth in Murano 3201A, which is the location of the meeting. Last year, HMD struck a similar deal and unveiled several US-based devices.
Barbie flip phone, this summer's hottest accessory
25. 02. 2024 Sunday / By: Robert Denes / Reviews / Exact time: BST / Print this page
H uman Mobile Devices, Europe's largest and leading smartphone manufacturer, has partnered with Mattel, a leading global toy company and owner of one of the world's strongest portfolios of children's and family entertainment franchises, to create the Barbie Flip Phone, coming in summer 2024.
Barbie is a design icon, from the strapline stripes of Barbie 1, released in 1959, to the bold style of Totally Hair Barbie, which hit the market in 1992. This device promises to embody the vintage style of the original girl empowerment brand. a hint of pink and of course glitter.
Time to trade your scroll life for real life and take a breather from notification interruptions? We are delighted to partner with Mattel, a company that shares our commitment to meaningful innovation and social change.
Marketing Director of Human Mobile Devices, Lars Silberbauer Design and innovation are at the heart of Mattel, and this latest collaboration is another step in that direction. The launch of Barbie x HMD promises to be an exciting moment for Barbie fans of all ages. We're excited to flip the switch and unveil it to the world at Mobile World Congress. Head of Consumer Products, Publishing and LBE, Mattel EMEA, Ruth Henriquez
Flip phones are loved because they offer a solution to digital detox in a world where almost four in ten (38%) 16-24 year olds are worried about spending too much time on their smartphones 1 . In the US alone, a third of Gen Z are actively trying to limit their time on social media, and the fear of missing out (FOMO) is creeping downward.
Generation Z is the only generation whose daily time spent on social media has decreased in a positive direction since the first quarter of 2021. Since 2021, the number of online conversations with friends has decreased by 13%, while the proportion of face-to-face meetings has increased to 28%
Feature phones are on the rise as Gen Z and millennials choose to limit screen time for their own mental health. The self-proclaimed "screenagers" took to TikTok with #bringbackflipphones, which has reached 60.2 million views
But this is not just a generational change, but a cultural movement. The big switch-off trend launched in 2021 is gaining momentum as people of all ages strive for balance in an increasingly digital world. Feature phones are making a comeback, HMD reports, with Flip Phone sales alone more than doubling in Europe (from 2022-2023) and expected to grow further in 2024.
Even celebrities are jumping on board, with Michael Cera embracing the flip phone lifestyle.
Via LinkArne Mathiasen, an advocate for the telephone movement, works with young people in Denmark to help them switch off and enjoy the present. So far, more than 1,500 university students have been converted from smartphones to telephone devices. He said:
My students participate in experiments where they switch to a feature phone for ten days. The students chatted noticeably more with each other, reported better sleep, and reported less anxiety. It's all about balance; I like to tell my students, use your smartphone like a tablet, use it for what you need, then put it away, don't lose it.
Arne Mathiasen, advocate of the telephone movement