HMD Global takes Indian manufacturing efforts seriously

23. 07. 2020 Thursday / By: Robert Denes / Business / Exact time: BST

You must have read that HMD Global handset sales in the Indian markets have fallen by about 50% in the last six months. HMD Global, a maker of Nokia phones, said it is evaluating opportunities to create a manufacturing ecosystem for larger products in India by establishing EMS partnerships, building partnerships with components and setting up a design house.

HMD Global Nokia Phone Manufacturer Takes Indian Manufacturing Efforts Seriously HMD Global, Nokia phone maker, said it is evaluating opportunities to create a manufacturing ecosystem for larger products in India by establishing EMS partnerships, building component partnerships and setting up a design house.

According to the European handset brand, security-focused products can make a profit in the country’s smartphone market, amid a sense of anti-China in the market.

“… Trust plays an important role. We are the only European brand and we aim to offer differentiated products in the market. Security is critical to us. HMD Global Vice President Sanmeet Kochhar told ET.

He said the brand is going deeper in the country as it distributes distribution to tier 2, 3 and 4 cities to meet new demand.

The government is working to make India a major export destination for electronics and smartphones through schemes such as Production Incentive (PLI) schemes. It seeks to attract global investment and emerge as a solid alternative for Vietnam and China.

“India is trying to lead the production and we are closely evaluating and seeing how we can build our base. India is a key hub for HMD Global and we focus on India as it is an important country for us in terms of manufacturing. "- He told. "We have once again rejected the approach of parts sourcing, design and EMS partners."

Kochar said the company is currently evaluating all options for creating a larger ecosystem, including bringing parts to India, setting up a design house in India and workforce skills.

HMD works with a variety of manufacturing partners, including Rising Star (RSMI), a manufacturer of Nokia-branded feature phones.

In response to the coronavirus pandemic, Kochhar said sales were normalizing and added that rising demand was visible. “We were impacted by the shutdown, but the demand for a smartphone is flexible and flexible. We have managed to supply our supply chain well to meet demand."

HMD also claimed that its market share in the corporate area has doubled as demand for banking, financial services and insurance (BFSI), public sector entities (PSUs), hospitality, transportation and logistics, and manufacturing grows.

“We have now more than doubled our stake in the Enterprise category worldwide, thanks to the comprehensive portfolio of smartphones offered by Android Enterprise,” Kochar added.

Analysts say non-Chinese brands such as Samsung and local brands such as Lava may experience higher sales amid emotions towards China. However, they are cautious about the HMD approach, which is different from Chinese brands, which dominate more than 80% of the market.


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