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HMD collaborates with FC Barcelona and presents its Skyline smartphone in blue topaz color

22. 08. 2024 Thursday / By: Robert Denes / Business / Exact time: BST / Print this page

H uman Mobile Devices (HMD) has become a global partner of FC Barcelona, ​​which partnership extends not only to their famous football team, but also to their basketball, futsal, handball and hockey teams. HMD Global has announced that it will support this iconic football club in all things mobile. The first three-year deal was signed with the primary goal of raising awareness of HMD as a European company and its mobile phone products, especially now that Nokia phones are no longer in the spotlight.

To kick things off, we teamed up with the one and only Saúl Peregrina for something truly special. Watch Saúl give a true Barça fan an epic haircut with the iconic Barça crest and our logo – in the heart of Barcelona, ​​said HMD Global.

This partnership is not only about FC Barcelona's football teams, but also about basketball, futsal, handball and hockey teams - both men's and women's.

The partnership between the two brands includes both the men's and women's teams and goes beyond football as it also covers FC Barcelona's basketball, futsal, handball and field hockey teams. We are proud to be with a club that shares our values ​​and vision. A big thank you to everyone at HMD and FC Barcelona for their commitment and hard work so far. This is just the beginning of an incredible journey together.

Jean-François BarilJean-François Baril, co-founder, president and CEO of HMD Global Oy and founder and managing partner of Ginko Ventures, said:

I am happy to announce that Human Mobile Devices (HMD) has officially become the exclusive global partner of FC Barcelona! As the official mobile phone and smartphone partner of this iconic club, we embark on a multi-year journey that goes beyond mere partnership. Together, we are committed to innovation, sustainability and making a positive impact on people's lives.

From brand exposure on match days to connecting with FC Barcelona's incredible global fan base, this partnership presents amazing opportunities for us at HMD. And we launched it in a unique way – with a fan-led logo launch video showcasing the new HMD Skyline in blue topaz.

Lars Silberbauer CMO HMD and Nokia phones said: As the CMO of HMD (Human Mobile Devices), it's a great day and a huge step for us to be able to partner with one of the biggest brands in sports.

FC Barcelona has always shown how sport can be reimagined and renewed through creativity. We share the same values ​​at HMD and look forward to taking this step together with FC Barcelona.

This partnership is not only about FC Barcelona's football teams, but also about basketball, futsal, handball and hockey teams - both men's and women's.

The new blue topaz version is available today on hmd.com. Pricing remains the same at £399 (EUR 470, USD 522, INR 43870) for the 8 / 128GB version and £499 (EUR 588, USD 653, INR 54865) for the 12 / 256GB version), although it may be cheaper at some retailers.


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